DesignSmith

Donna Carstens, HER

This was a personal image rebrand. We started with a photo shoot that was different than the standard realtor headshot. Then we determined Donna's target market, downtown lofts, and created a campaign that circled around the lifestyle of living downtown. The result was a play on words and a call to change your “Loftstyle”. The photograph and logo, combined with a consistent brand, allowed us to regularly change her monthly advertising to coincide with seasonal events happening at the time.