DesignSmith
KARMA Nightclub
This campaign came and went as fast as the business did. The concept was a sexy, upscale club with Vegas-style nightlife. This client wanted to blitz the market and come at it from every angle including print advertising, billboards, radio and underground word-of-mouth promotion. All photos used for marketing were taken during the construction of the club.
This campaign included a radio advertisement that saturated the airwaves the week between Christmas and New Years.
